Top Destinos Turísticos Award (Top Tourist Destinations Award), had his 5th. edition last June, at the events space of the city hall of Jundiai.

This awards is co-organized by Skål International São Paulo (the first Skål International Brazilian club, founded 67 years ago) and ADVB (Brazilian Association of Sales and Marketing Directors).

The most important award given to tourist cities in the state of São Paulo, recognizes municipalities that invest to transform the destinations attractive to the market. The voting rules mix public vote on the internet and a technical vote, made by a commission of 50 renowned professionals. An international audit firm provides the necessary transparency to give credibility to the award and to the brands Skål International and ADVB.

Top Tourist Destinations has established itself as the most important and desired award for municipalities and tourist regions that invest and turn tourism into a generator of wealth. Still restricted to the territory of the State of São Paulo, the largest emitting and receiving pole of the country, the goal is to expand the scope nationwide.

In this 5th edition, 112 cities were involved, more than 250,000 popular votes were cast and around 500 delegates attended including mayors, secretaries of tourism and tourism trade professionals. The award ceremony for the 17 categories of the awards took place on June 17 at the Parque da Uva, in the city of Jundiaí. There was a great media coverage, that helped to better position Skål International brand as the leading tourist professional association in the world.